THE BLOCKS @ PIER 2/3 SYDNEY
TREASURY WINES & PENFOLDS, STUDIO TOOGOOD & LIMELIGHT
EVENT | MULTI-SENSORY IMMERSIVE BRAND EXPERIENCE
STAND SPACE | 1500sqm @ PIER 2/3 SYDNEY, PLUS BACK OF HOUSE WITH SPACE FOR CATERING, AV, STORAGE
PROJECT | Penfolds Blocks
MAIN CLIENT | Treasury Wine Estates
CREATIVE DIRECTION | Studio Too Good London, UK
EVENT AGENCY | Limelight Events
PEOPLE | Consumers and Media
SERVICES | Project Management, collaboration in the design, budgeting, scheduling, sourcing of local suppliers and materials and preparation of mock-ups, custom construction, coordinating the on-site implementation and bump out, OH&S, and management each of the distinctive multi-layered elements and ensured a delivery of an experience at the highest possible quality.
Build Up Video on YouTube: Penfolds - The Blocks https://www.youtube.com/watch?v=2rTxHo7EV1E http://www.gourmantic.com/2012/03/21/the-blocks-penfolds-wine-studio-toogood-sydney/
